Request for Proposal: Hunt Museum Website

//Request for Proposal: Hunt Museum Website

Request for Proposal: Hunt Museum Website

Project Overview: 

A complete redesign of the Hunt Museum website, creating an engaging and easily navigated user experience that works equally well on mobiles and desktops. A platform which:

  • Allows visitors to view, search, share, and digitally interact with our Collection. 
  • Tells the story of the museum past and present 
  • Gives an overview of current, and upcoming exhibitions, 
  • Engages audiences with our online exhibitions. 
  • Integrates (not just a scroll) follower conversations and images, and archives them
  • Helps to quickly find out about our events, 
  • Has the ability to enquire and book tickets. 
  • Access to our educational resources and programmes by students and educators. 
  • Is a means for all visitors, sponsors and public to find out about the Museum from opening times to activities
  • Shares and links information efficiently, while creating a more immersive experience.
  • Gives opportunities to join in: Friends, Volunteers/Docents/Interns
  • Has merchandising capability
  • Fewer click-throughs the better. Easy to find information that you are looking for. Easily updated edited. Linked with social media. Easily shareable to other platforms.

Budget is €25,000.   A maintenance budget of up to €10000 p.a is envisaged. 

Timeline is: 

  • Call for proposals 2 – 20 November
  • Evaluation of proposals 20-24 November
  • Online Presentations of finalists – 27 November
  • Appointment of successful company 1 December 2020
  • Completion of project 31 January 2021. 

Company Overview: 

We imagine the Hunt Museum as a centre of learning and civic life — a multi-faceted destination that attracts, educates, and inspires tens of thousands of people over and over again.  Simply put, we will open up access to our Collections via all three platforms, increase Public Engagement and through Innovation broaden our reach and influence. Everything we do will be based on audience and community needs.

To achieve our aspiration we preserve and use our world class collections to support a greater understanding of our past for the benefit of our futures; catalyse new collaboration and innovation and increase public engagement in the collections, the museum, its exhibitions and events; and imaginatively combine public and private funding to assure delivery.   

We operate on three platforms: Human, Physical & Virtual – For us, this is our building, the digital world and our networks or community. 

Our four priorities are our Collection, which we collect, research, conserve, preserve and secure; as well as digitise and deliver online to open our collections to a broader public. Public Engagement, where we use a wide range of programmes, exhibitions and activities to increase public participation, interaction and creativity. Our Innovation, catalysing cultural heritage to become one of the acknowledged pillars of Limerick’s urban renewal and tourism plans. And Funding, finding and sustaining both public and private funding is a prerequisite of our growth strategy. 

The core of the Hunt Museum are the original artefacts gathered, over a lifetime, by John and Gertrude Hunt and known as the Hunt Collection. The majority of the Collection is available in the Public Domain. 

For more information on our Strategy 2025: https://www.huntmuseum.com/wp-content/uploads/2019/01/Hunt_Muse_Strat2025_final_singlepg.pdf

Website Audience:

The audience for our website are largely mobile users and quite wide but this list is organised in priority order for the purposes of overall UX and UI design:

Locals: A place for the community and locals to learn more about events, exhibitions and programmes taking place. 

Tourists (regional, national, international): Offer the ability to plan their visit, learn about the Museum, and engage with online exhibitions and the collections, book tickets online. 

Educators: Easily accessible and downloadable educational resources, and programme information. 

Sponsors: Allows current and potential sponsors to to find out about sponsorship & membership opportunities, and view partnership acknowledgements. 

Friends/members: A space for members and Friends to access relevant information about programmes and events. Ability for interested/potential members to learn more and register. 

Followers: twitter, instagram, facebook, reddit, youtube, tiktok, etc.

Researchers: Access to the Collections, images and data and Online Exhibitions.

Creatives: Access to the Collection images: 2 & 3D

New Website Objectives & Wish List: 

The primary objective is to create a user friendly site with simple and easy navigation for all visitors, where the mobile version is as good if not better than the desktop version.   It should be the face of The Hunt Museum, reflecting the organisation’s strategy, brand and ethos.

The new website must be able to: 

Search and show off the Collection: Showcase our Collections so that it is linked to the CMS and fully searchable, shareable, downloadable and demonstrates our 3D collections. Multiple entry points to the collection from online exhibitions to blogs to events or from the educational / learning resources section of the website need to be feasible. Three collections: a. Core Hunt Museum Collection, over 2000 objects, given to the people of Ireland by the Hunt Family; b. The Irish Contemporary Ceramics Collection; c. Sybil Connolly – Design Collection.  Collection Trails should be evident from the homepage and linked to collection pieces, giving thematic, subject and inspirational access to the museum. A plan-your-visit might be desirable. Pictures to be downloadable and shareable.

Create and promote Online Exhibitions: Transition and support our existing and future online exhibitions, and offer the capability to build and create further engaging and interactive exhibitions. Often complementary to the physical exhibitions in the gallery.

Host Virtual Exhibitions: embedding our virtual exhibition platform for us to be able to promote artist shows and link to the ability to buy works. Be able to easily integrate / create online exhibitions, and to act as an archive for all past exhibitions. Shareable.

Archive talks, lectures and demonstrations and debates (including ones on social media) and conversations about objects, works, projects.  

Extend our Education Platform allowing students and educators to have find, access and download resources and programmes. This includes the embedding of educational games and activities e.g. Three Muses and Jigsaws.   Booking of workshops, on and offline needs to be feasible from the Education section. A place where all resources can be downloaded and easily accessed by teachers, schools, etc. 

Community and Outreach access and promotion: encompassing projects and programmes, a space for congratulation and sharing. (See https://www.huntmuseum.com/learn/community-engagement/ but note that much of the information is out of date).  Link to volunteers and the Docent Programme.

Participation and Projects: from 3D digitisation to makers events or garden competition and projects such as Europeana Archaeology. Access to the details of the projects and the results of participation. E.g Kids Gallery, or Ardnacrusha Memories Events – should be included under Participation with the ability to book places and pay for them. Social Media conversations to be presented within the site and some archived. 

Funding: donations, memberships, support need to be more upfront as the means whereby people can support the museum. Donation and support buttons, links to fundraising campaigns and project results can be browsed from the home page. Sponsors page.

Friends: need their own pages, to include events( current and past), updates, newsletters, blogs etc. own social media feed, ability to  purchase / renew membership 

Online Booking: for Museum tickets and tours (exhibition and museum) should be very upfront with any social distancing restrictions included. Events and Exhibitions, talks and lectures and education workshops should also have booking capability. Able to process credit card payments. 

Shop: Provision should be made for the addition of online shopping for the Hunt Museum Shop.   However this will likely not be populated in the first phase of the new website. 

Room and Garden Hire: ability to view rates, availability and see spaces, and make enquiries. 

Legal requirements: board members, financials, annual report, yearly business plans, charities code etc. need to be included 

About Us Interactive design, allowing viewers to learn about the history of the Hunts e.g.: https://www.vangoghmuseum.nl/en

Content: blogs, articles, press releases need to be linked to the relevant area but directly accessible from search or browse options. 

Analyse where people are coming from and what they are doing on the site, what they are searching for and don’t find, where they browse first. 

Both mobile and desktop versions of the website should be able to be:

  • content rich with space for blogs and articles and interactions with the public. 
  • an archive for programmes delivered and for social media conversations. 
  • User friendly, and visually attractive, present our current and upcoming events, communicating clearly the relevant information (date, time, price), with the option for more information. 
  • Linked in with social media platforms, and allow cross posting and sharing of events. [would be interested in taking this much further so that we integrated the social media conversations into the fabric of the website] 

It should: 

  • Tell the Story of the history of The Hunt Museum including the Hunt family, the building,
  • Highlight our aspiration and approach, our strategy and the importance of the 3 platforms in which we operate: physical, virtual, and human, our building, the digital world, and our networks or communities. 
  • Able to process credit card payments for the  shop and events or schools bookings
  • Very easy to maintain by all members of staff under the aegis of one Editor. 

Current Website Critique

Negatives: 

  • Was set up about 10 years ago and it is difficult to manage. 
  • The word press template has been added to and as such become a spaghetti in terms of navigation.   
  • The navigation is not intuitive
  • The search function is poor
  • UX is patchy 
  • Some content is severely outdated due to the difficulties of adding new content. 
  • The opportunities to browse are weak, not encouraging people to stay on the site
    Maintenance is a big issue
  • Integration of add-on’s and plug in’s is challenging
  • The link to the Content Management System for the Collection is not feasible, requiring any changes made in terms of photos, 3D images and descriptions to be added in parallel to the website. 
  • Analytics are not fully integrated and establishing who looks at what is challenging
  • Mobile version is cumbersome and very definitely not intuitive. 

On the plus side:

  • The use of the website has increased enormously since the advent of Corona and there have been very few complaints
  • The website home page is pretty reflective of what the museum does. 

SEO and Statistics / Maintenance: 

The Website should be state of the art for SEO, with embedded structures and the ability to submit several levels to the search engines.  Particular attention should be paid to the discoverability of objects in the CMS by the search engines. 

Statistics reporting should be automatic and simple.  Current statistics for the website are found at Annex B. 

Branding:

Proposals for the look and feel should be aligned with the Strategy 2025 and make use of the new logo and our Branding Guidelines on colours and typography for the UI design.

Ecommerce details

The website needs to be able to process museum and exhibition tickets and take bookings and online payments for workshops and events. 

The Hunt Museum shop is considering an online platform and the addition of an online shop should be facilitated for execution at a later date. 

Website Budget

The budget set aside in 2020 for the redesign of the website is €25,000 ex VAT.   This can be accrued for use into 2021 if absolutely necessary.   An additional budget of €5000 is available should it be possible to run some workshops to make sure that the UX design and navigation works for employees prior to beginning work on the development of the website. It is expected that once set up that each department will be able to update their content and that one person, the Marketing Manager will be designated editor in chief.  

Proposal Requirements

Tenders should: 

  • Meet the above criteria and have a mechanism to gather missing information and needs from Hunt Museum employees.  
  • Detail how they would undertake the work, including gaining a full understanding of the needs of each department and matching that with user needs, e.g. wireframes and workshops. 
  • Give some idea on what the redesign would look like e.g. how the brand will be represented in the new website – a mock up of the home page and the education section of the site is required. This should include the look and feel of the redesign, including use of colours and font. 
  • Provide examples of previous work and two references that can be used. 
  • Detail how the site will work on mobiles and how it works on the desktop
  • Detail the time required for the completion of the work and the amount of time required from Hunt Museum employees. 

A breakdown of cost of each element e.g.: ecommerce, social media archive

The criteria for judging proposals will be:

  1. Understanding and interpretation of the brief with special attention paid to UX for mobile and the searchability of the Collections in the Axiell CMS – 40%
  2. Price – 40%
  3. Look and feel / redesign – 20%

Website RFP & Project Timeline Details: 

Proposals are invited for submission by November 20, 

  • Call for proposals 2 – 20 November
  • Evaluation of proposals 20-24 November
  • Online Presentations of finalists – 27 November
  • Appointment of successful company 1 December 2020

Proposers can contact Alisson Rocha, Hunt Museum Marketing Manager or Jill Cousins, CEO & Director, for more clarity or questions relating to this RFP.  Arrange appointment with Kerri@Huntmuseum.com  

Evaluation and presentations will be undertaken by the Director and Marketing Manager 

Ideally work will commence in December 2020.  Completion, including transfer of data should be the end of January 2021

Annex A

Websites we like:

General
https://www.vangoghmuseum.nl/en

British museum slides on home page and titles for content https://www.britishmuseum.org/

https://www.cooperhewitt.org/ Home page is strong, informative and different

Chester Beatty https://chesterbeatty.ie/

Education, with resources for teachers and students https://www.franshalsmuseum.nl/en/learn/education/

The Collection, with info on pieces with 3D models (Colour and visuals: https://www.franshalsmuseum.nl/en/discover/collection/search/)

Exhibitions https://theunitldn.com/whats-on/

 Latest events easily accessed and visual   https://theunitldn.com/social-2/

https://www.metmuseum.org/visit/plan-your-visit Information on all tours, kids tours and activities

Annex B

Current Analytics

https://drive.google.com/file/d/1vhEg_afPQY9gWac5Cm3rmgKTzHIEwoid/view?usp=sharing

Full report available on request 

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2020-11-04T16:15:12+00:00
 

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