In this context, patronage in the form of commissions came from other sources, not the church or nobility. In the case of the Apollo statue, it may be that the commission came from the association of the city’s powerful and wealthy trade guilds. Guilds were created to guarantee high standards of workmanship and to represent the interests of craftsmen by ensuring fair competition. As in other cities, Augsburg’s guild would have been central to civic life and it seems certain that they would have commissioned this work to occupy a prominent place in the Guild Hall as a symbol of their city’s rich cultural and commercial life, as well as the unity of the guilds themselves, indicated by the pomegranate in Apollo’s left hand (many seeds enclosed in a protective skin). The theory that the statue would perhaps have been placed in an alcove is supported by the absence of objects on the back of the figure.
Stylistically, with its striking use of realistic detail, it corresponds to a style of art unique to Northern Europe at this time. Known as ‘genre painting,’ it usually emphasises scenes of ordinary life in urban settings. However, a sub-category also portrays individuals in their places of work, celebrating, as in the Apollo statue, the qualities of skill and craftsmanship. A notable early example is the extraordinary Annunciation Triptych (Merode Triptych) (1422-1430) by Robert Campin (Metropolitan Museum of Art, New York).